Meet The Coaches
Coach Sly
Head Coach for U11G & U13G
Coach Sly founded the Sonics in 2013 and Hall of Fame Basketball Academy in 2015, bringing youth basketball to Bradford and surrounding areas.
With a background in child and youth support, he developed character-based, integrity-focused basketball programs for all ages and skill levels.
The Academy has grown rapidly to include house leagues, rep teams, summer camps, and youth mentorship opportunities, now serving over 300 athletes across Ontario.
Coach Sly's multifaceted experience in basketball spans roles as a youth athlete, parent, coach, recruiter, trainer, official, mentor, and organizer.
He prioritizes children's enjoyment and well-rounded development while creating sustainable, affordable youth basketball programs in the Simcoe area.
Coach Kemar
"Being fit is just as important as being skilled."
Former semi-pro basketball player from Jamaica now coaches U13B Elite.
Still active in basketball, playing in Hustle's Men's League while inspiring his son Keion's love for the sport.
Helps expand Hustle's reach by connecting the Academy with coaches in Jamaica for international youth programs.
Coach Jacob
Former youth basketball player turned coach for Hustle's House League program while pursuing Sports Management at Humber College.
Known for his calm coaching style and ability to quickly learn players' names, strengths, and areas for improvement.
Demonstrates dedication to team building through both on-court coaching and off-court activities like fundraising.
Coach Kevin
"Numbers don't lie."
Multi-sport athlete and coach who brings experiences in baseball, hockey, and basketball to his U12B team.
Led his team to 2 tournament golds, a summer league silver, and a bronze in the 2023 Ontario Cup.
You'll see Coach K supporting the HOFBA community by DJing our events and helping with Christmas floats.